GIOVANNI Tea Tree Triple Treat Invigorating Shampoo, Salon Quality, 24 oz

From backstage at Hollywood's biggest award

shows to the big screen, Giovanni is built on

performance and creativity. CEO Giovanni

Guidotti has grown the brand into a global

leader in natural hair care - and now into film

production with Giovanni Entertainment -

bringing the same passion for storytelling,

innovation, and artistry to every stage.

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an "E.G.O.T," as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).