Nourish and rehydrate your hair for ultimate hydration with Dove Coconut & Hydration hair shampoo. This deeply hydrating formula works in harmony with your dry, damaged hair to lock in moisture for 24H*. This shampoo features a delicious coconut scent and turns dry hair soft, smooth, and beautiful again. Dove Coconut & Hydration Shampoo is the first step in our regimen towards moisturized and manageable hair. Pair with Dove Coconut & Hydration Conditioner and enjoy locked in moisture for 24H*. Our Coconut & Hydration range* is enriched with coconut oil which is known to moisturize and smooth hair. It also features Bio-Protein Care technology, designed to regenerate hair strength and refill it with 1 trillion strength protein builders with every wash. Dove Coconut & Hydration Shampoo and Conditioner system is ideal for dry hair that needs extra care to reduce additional breakage. Just apply this Dove Coconut & Hydration Shampoo onto wet hair, lather, and rinse before using the Dove Coconut & Hydration Conditioner for maximum effect. As always, Dove hair products are vegan and PETA-approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. *with system *shampoo, conditioner/mask & serum