{"product_id":"nexxus-color-assure-vibrancy-shampoo-for-color-treated-hair-33-8-oz","title":"Nexxus Color Assure Vibrancy Shampoo for Color Treated Hair 33.8 oz","description":"\u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\"\u003e    \u003cdiv class=\"a-divider a-divider-section\"\u003e\u003cdiv class=\"a-divider-inner\"\u003e\u003c\/div\u003e\u003c\/div\u003e   \u003ch2 class=\"default\"\u003e Product Description  \u003c\/h2\u003e               \u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e       \u003c!-- show up to 2 reviews by default --\u003e\n                   \u003cp\u003e    \u003cspan\u003eHair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments—like bleach, highlights, and dyes—with high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity. Over time, this damage compromises optical clarity and allows color molecules to diffuse when hair is exposed to water, accelerating fade. As a result, colored hair can appear dull, flat, and lifeless. Color Assure, our vibrancy and anti-fade collection, is powered by CHROMABOND SEALER technology with citric acid to lock color molecules inside the protein matrix and seal the cuticle barrier. This advanced shampoo for color treated hair and conditioner for colored hair system combines citric acid bond strengtheners with ionic sealing technology to repair color-induced damage and create a smooth, reflective surface—so your color stays vibrant, multidimensional, and radiant for up to 40 washes. Nexxus, the protein science behind powerful hair since 1979.\u003c\/span\u003e    \u003c\/p\u003e          \u003c\/div\u003e  \u003c!-- Used to set table width because AUI is overriding the width attribute of the tables coming in description --\u003e\n\u003cstyle\u003e\n        #productDescription h3 {\n            margin: 0.75em 0px 0.375em -1px;\n        }\n        \u003c\/style\u003e\n           \u003c\/div\u003e  \u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e \u003chr noshade size=\"1\" class=\"bucketDivider\"\u003e\n                                  \u003cstyle\u003e\n    .aplus-v2 .aplus-content-wrapper {\n        position: relative;\n        overflow: hidden;\n    }\n\n    .aplus-v2 .container-with-background-image {\n        width: 100%;\n        height: 100%;\n        background-repeat: no-repeat;\n        background-size: cover;\n    }\n\n    .aplus-v2 .aplus-module-csa-wrapper {\n        display: flow-root;\n    }\n\u003c\/style\u003e\n  \u003cscript type=\"application\/javascript\"\u003e\n    function logShoppableMetrics(moduleName, showsAddToCart) {\n        if (window.ue \u0026amp;\u0026amp; window.ue.count) {\n            window.ue.count(\"aplus:shoppable:\" + moduleName + \":addToCart\", showsAddToCart ? 1 : 0);\n        }\n    }\n\u003c\/script\u003e\n\n                                                 \u003ch2\u003eFrom the manufacturer\u003c\/h2\u003e   \u003cdiv lang=\"en_US\"\u003e\n    \u003cdiv class=\"aplus-v2 desktop celwidget\" cel_widget_id=\"aplus\"\u003e\n            \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                                \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Young woman with vibrant wavy red hair holding a Nexxus Color Assure Shampoo bottle with one hand.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a0857675-2278-4746-beec-9379e034882d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Young woman with freckles and wet red hair covered in shampoo foam beside color protection text.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/ad7efcaf-0c20-4b65-aa59-a62940a19fc5.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n                                                                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e                                     \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-2\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-static a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e     \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"2\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-0\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Woman shown from behind with hair split to compare before and after conditioner results.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/64519450-380c-4beb-b66f-3217c15cd2d9.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"2\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-2-slide-1\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Woman shown from behind with curly hair split to compare before and after conditioner results.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f0d4a469-5813-468f-a73e-e0ec93543571.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e                   \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e      \u003cscript\u003e\n\nP.now(\"premium-aplus-13-carousel-2\").execute(\"init-pagination-carousel\", function(init) {\n    if (init) {\n        return;\n    }\n    P.register(\"premium-aplus-13-carousel-2\", function() {\n        return function() {\n            P.when(\"A\", \"jQuery\", \"a-carousel-framework\", \"ready\").execute(\"paginate-carousel\", function (A, $, framework) {\n                const ENTER_KEY_CODE = 13;\n                const ESCAPE_KEY_CODE = 27;\n                const LEFT_ARROW_KEY = 37;\n                const RIGHT_ARROW_KEY = 39;\n                const HOME_KEY = 36;\n                const END_KEY = 35;\n\n                var moduleId = \"2\";\n                var carouselName = \"premium-aplus-13-carousel-2\";\n                var paginationAction = \"aplus-pagination-dot-action-\" + moduleId + \"-\" + carouselName;\n                var paginationGroup = \"#aplus-pagination-group-\" + moduleId + \"-\" + carouselName;\n\n                \/* If the carousel goes to a new page *\/\n                A.on(\"a:carousel:\"+carouselName+\":change:pageNumber\", function (data) {\n                    A.$(paginationGroup+\" .carousel-slider-circle\").removeClass(\"aplus-carousel-active\").attr('aria-selected', 'false').attr('tabindex', -1)\n                                    .eq(data.newValue - 1).addClass(\"aplus-carousel-active\").attr('aria-selected', 'true').attr('tabindex', 0);\n                });\n\n                function syncPaginationDotsWithCarouselPages(numPages) {\n                    const parentElement = document.querySelector(paginationGroup);\n                    if (parentElement \u0026amp;\u0026amp; parentElement.children) {\n                        const children = parentElement.children;\n                        for (let i = 0; i \u0026lt; children.length; i++) {\n                            if (i \u0026gt;= numPages) {\n                                \/\/ If number of dots \u0026gt; num of pages, we should hide other dots\n                                children[i].classList.add('aplus-pagination-dot--display-none');\n                            } else if (children[i].classList.contains('aplus-pagination-dot--display-none')) {\n                                \/\/ Reset display of dots if it was hidden before\n                                children[i].classList.remove('aplus-pagination-dot--display-none');\n                            }\n                        }\n                    }\n                }\n\n                framework.onInit(carouselName, function (carousel) {\n                    try {\n                        var totalPages = carousel.getAttr('totalPages');\n                        syncPaginationDotsWithCarouselPages(totalPages);\n                        \/* Resize event handler to re-calculate the pagination dots count based on orientation *\/\n                        window.addEventListener('resize', function() {\n                            carousel.resize();\n                            totalPages = carousel.getAttr('totalPages');\n                            syncPaginationDotsWithCarouselPages(totalPages);\n                        });\n\n                        A.declarative(paginationAction, 'click keydown', function(event){\n                            var isClick = event.type === 'click';\n                            var isKeydown = event.type === 'keydown';\n                            var isEnter = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === ENTER_KEY_CODE;\n                            var isEsc = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === ESCAPE_KEY_CODE;\n                            var isLeftArrow = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === LEFT_ARROW_KEY;\n                            var isRightArrow = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === RIGHT_ARROW_KEY;\n                            var isHome = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === HOME_KEY;\n                            var isEnd = isKeydown \u0026amp;\u0026amp; event.$event.keyCode === END_KEY;\n\n                            if (isClick || isEnter) {\n                                var data = event.data;\n                                carousel.gotoPage(data.page);\n                            } else if (isEsc) {\n                                event.$target.blur();\n                            } else if (isLeftArrow || isRightArrow || isHome || isEnd) {\n                                event.$event.preventDefault();\n                                const dots = A.$(paginationGroup + \" .carousel-slider-circle\");\n                                const currentIndex = dots.index(event.$target);\n                                let nextIndex;\n\n                                if (isLeftArrow) {\n                                    nextIndex = currentIndex \u0026gt; 0 ? currentIndex - 1 : dots.length - 1;\n                                } else if (isRightArrow) {\n                                    nextIndex = currentIndex \u0026lt; dots.length - 1 ? currentIndex + 1 : 0;\n                                } else if (isHome) {\n                                    nextIndex = 0;\n                                } else if (isEnd) {\n                                    nextIndex = dots.length - 1;\n                                }\n\n                                dots.eq(nextIndex).focus();\n                                carousel.gotoPage(nextIndex + 1);\n                            }\n                        });\n                    } catch (e) {\n                        P.log('Failed to init ' + carouselName + '. Error: ' + e.message, 'FATAL', 'AplusModuleResources');\n                    }\n                });\n            });\n        }\n    });\n});\n\u003c\/script\u003e\n     \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n        \u003cdiv class=\"aplus-carousel-nav\"\u003e\n            \u003cul id=\"aplus-pagination-group-2-premium-aplus-13-carousel-2\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-13-carousel-2-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-2-premium-aplus-13-carousel-2\" data-aplus-pagination-dot-action-2-premium-aplus-13-carousel-2='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-13-carousel-2-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                 \u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e  \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Two pump bottles, shampoo and conditioner, with backlight and consumer test results text.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e20d051a-1a89-4e6a-a561-8272d90b9bc8.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Young woman with vibrant wavy red hair and bold expression beside benefit text.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3f6dd3e7-996e-4565-8f40-c2bf98e53e18.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n             \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Questions and Answers section.\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/bad6aedb-3ac4-4a41-8ff2-45bbb626f155.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n         \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e    \u003c\/div\u003e                                 ","brand":"My Store","offers":[{"title":"Fragranced \/ 13.5 Fl Oz (Pack of 1)","offer_id":58604444320008,"sku":null,"price":24.02,"currency_code":"CHF","in_stock":true},{"title":"Fragranced \/ 33.8 Fl Oz (Pack of 1)","offer_id":58604444352776,"sku":null,"price":24.02,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1063\/0050\/6376\/files\/71xlRbQtwFL._SL1500.jpg?v=1788485273","url":"https:\/\/www.cookwise.click\/products\/nexxus-color-assure-vibrancy-shampoo-for-color-treated-hair-33-8-oz","provider":"HairEssentials","version":"1.0","type":"link"}